I recently presented at Where 2.0 and had the chance to catch Adel Youssef’s excellent talk on “How Location Based Services is Used to Build Egypt 2.0.” He shared some important gems on digital activism. For example, while Facebook allowed Egyptians to “like” a protest event or say they were headed to the streets, check-in’s were a more powerful way to recruit others because they let your friends know that you were actively in the location and actually protesting. In other words, activists were not checking into a place per se, but rather creating an event and checking into that to encourage people to participate in said event.
Adel also shared some interesting insights on how location-aware mobile tech-nologies are being used to build a new Egypt. “After the revolution, the police force just disappeared, there is no police; and there is no traffic control. But this drove more crowdsourced traffic control, crowdsourced police, crowdsourced services. And this has been happening in the last year alone. Crowdsourcing revolution. But not a revolution to overthrow a tyrant but a revolution to build a developed country. [...] People going to clean the streets, planting trees, repainting the streets. And they are feeling ownership of their campaign.”
Adel shared several other crowdsourcing initiatives in his talk, from OneYad (matching volunteers) and Zabatak (monitoring corruption) to EntaFeen (check-in’s for good), Bey2Ollak and Wasalny (both addressing the problem of road traffic). I’m excited by all this innovation happening elsewhere than Silicon Valley and hope these platforms will go mainstream beyond the region in the near future. Indeed, I just signed up for the OneYad beta because I really think this kind of tool could be used in the West.
Adel: ”We see a lot of crowdsourced networks built after the revolution because we need to build the country and we want to do this bottom-up, want to do it by the people, you want to empower the people.” The point, for Adel, is to go “from social networking to social working” and thus fill the gaps in services that institutions are failing to provide. This reminded me of Tunisian Ambassador Mohamed Salah Tekaya’s remarks last year: “During the Arab Spring, we have seen the power of Twitter and Facebook… Now we need to use the power of LinkedIn.”