I recently spoke with a UK start-up that is doing away with GPS coordinates even though their company focuses on geographic information and maps. The start-up, What3Words, has divided the globe into 57 trillion squares and given each of these 3-by-3 meter areas a unique three-word code. Goodbye long postal addresses and cryptic GPS coordinates. Hello planet.inches.most. The start-up also offers a service called OneWord, which allows you to customize a one-word name for any square. In addition, the company has expanded to other languages such as Spanish, Swedish and Russian. They’re now working on including Arabic, Chinese, Japanese and others by mid-January 2014. Meanwhile, their API lets anyone build new applications that tap their global map of 57 trillion squares.
When I spoke with CEO Chris Sheldrick, he noted that their very first users were emergency response organizations. One group in Australia, for example, is using What3Words as part of their SMS emergency service. “This will let people identify their homes with just three words, ensuring that emergency vehicles can find them as quickly as possible.” Such an approach provides greater accuracy, which is vital in rural areas. “Our ambulances have a terrible time with street addresses, particularly in The Bush.” Moreover, many places in the world have no addresses at all. So What3Words may also be useful for certain ICT4D projects in addition to crisis mapping. The real key to this service is simplicity, i.e., communicating three words over the phone, via SMS/Twitter or email is far easier (and less error prone) than dictating a postal address or a complicated set of GPS coordinates.
How else do you think this service could be used vis-à-vis disaster response?
I visited the University of Torino in 2007 to speak with the team developing UAVs for the World Food Program. Since then, I’ve bought and tested two small UAVs of my own so I can use this new technology to capture aerial imagery during disasters; like the footage below from the Philippines.
UAVs, or drones, have a very strong military connotation for many of us. But so did space satellites before Google Earth brought satellite imagery into our homes and changed our perceptions of said technology. So it stands to reason that UAVs and aerial imagery will follow suit. This explains why I’m a proponent of the Drone Social Innovation Award, which seeks to promote the use of civilian drone technology for the benefit of humanity. I’m on the panel of judges for this award, which is why I reached out to DanOffice IT, a Swiss-based company that deployed two drones in response to Typhoon Yolanda in the Philippines. The drones in question are Huginn X1′s, which have a flight time of 25 minutes with a range of 2 kilometers and maximum altitude of 150 meters.
I recently spoke with one of the Huginn pilots who was in Tacloban. He flew the drone to survey shelter damage, identify blocked roads and search for bodies in the debris (using thermal imaging cameras mounted on the drone for the latter). The imagery captured also helped to identify appropriate locations to set up camp. When I asked the pilot whether he was surprised by anything during the operation, he noted that road-clearance support was not a use-case he had expected. I’ll be meeting with him in Switzerland in the next few weeks to test-fly a Huginn and explore possible partnerships.
I’d like to see closer collaboration between the Digital Humanitarian Network (DHN) and groups like DanOffice, for example. Providing DHN-member Humanitarian OpenStreetMap (HOTosm) with up-to-date aerial imagery during disasters would be a major win. This was the concept behind OpenAerialMap, which was first discussed back in 2007. While the initiative has yet to formally launch, PIX4D is a platform that “converts thousands of aerial images, taken by lightweight UAV or aircraft into geo-referenced 2D mosaics and 3D surface models and point clouds.”
This platform was used in Haiti with the above drones. The International Organization for Migration (IOM) partnered with Drone Adventures to map over 40 square kilometers of dense urban territory including several shantytowns in Port-au-Prince, which was “used to count the number of tents and organize a ‘door-to-door’ census of the population, the first step in identifying aid requirements and organizing more permanent infrastructure.” This approach could also be applied to IDP and refugee camps in the immediate aftermath of a sudden-onset disaster. All the data generated by Drone Adventures was made freely available through OpenStreetMap.
If you’re interested in giving “drones for social good” a try, I recommend looking at the DJI Phantom and the AR.Drone Parrot. These are priced between $300- $600, which beats the $50,000 price tag of the Huginn X1.