Tag Archives: Souktel

Amplifying Somali Voices Using SMS and a Live Map: #SomaliaSpeaks

Somalia has been steadily slipping from global media attention over the past few months. The large scale crisis is no longer making headline news, which means that advocacy and lobbying groups are finding it increasingly difficult to place pressure on policymakers and humanitarian organizations to scale their intervention in the Horn of Africa. I recently discussed this issue with Al-jazeera’s Social Media Team whilst in Doha and pitched a project to them which has just gone live this hour.

The joint project combines the efforts of multiple partners including Al-Jazeera, Ushahidi, Souktel, Crowdflower, the African Diaspora Institute and the wider Somali Diaspora. The basis of my pitch to Al-jazeera was to let ordinary Somalis speak for themselves by using SMS to crowdsource their opinions on the unfolding crisis. My colleagues at Al-jazeera liked the idea and their editorial team proposed the following question:

Al Jazeera wants to know: how has the conflict of the last few months affected your life? Please include the name of your hometown in your response. Thank you!

So I reached out to my good friend Jacob Korenblum at Souktel. He and I had been discussing different ways we might combine our respective technologies to help in Somalia. Souktel has been working in Somalia and providing various SMS based solutions to several organizations. Jacob had previously mentioned that his team had a 50,000+ member SMS subscriber list. This proved to be key. Earlier this week, the Souktel team sent out the above question in Somali to about 5,000 of their subscribers. An effort was made to try and select geographically disbursed areas.

We’ve since received well over 2,000 text message replies and counting. In order to translate and geolocate these messages, I got in touch my colleagues Vaughn Hester and Lukas Biewald at Crowdflower in San Francisco. Crowdflower uses micro-tasking solutions to process and structure data flows. They were very keen to help and thanks to their support my Ushahidi colleagues Rob Baker and Linda Kamau were able to customize this Crowdflower plugin to translate, categorize and geo-locate incoming text messages:


They also wrote additional software so that text messages from Souktel could be automatically forwarded to the Crowdflower plugin which would then automatically push the processed SMS’s to a live Ushahidi map hosted by Al-jazeera. While the software development was moving forward, I connected  with colleagues from the Somali American Student Association who expressed an interest in supporting this project. Thanks to them and other members of the Somali Diaspora, hundreds of Somali voices were translated and shared on Al-jazeera’s public Ushahidi map of Somalia within days. But we still need lots of help. So if you speak Somali and English, then simply follow this link.

I wanted this project to serve as a two-way conversation, however, not just a one-way information flow from Somalia to the world. Every report  that gets mapped on an Ushahidi platform is linked to public discussion forum where readers can respond and share their views on said report. So I suggested that Al-jazeera invite their viewers/readers to comment on the text messages directly. The next step will be for Al-jazeera’s editorial team to select some of the most compelling and interesting comments and to text these back to the senders of the original text messages in Somalia. This two-way flow of information can be iterated and scaled given that the technologies and workflows are already in place.

In sum, the purpose of this project is to catalyze global media attention on Somalia by letting Somali voices take center stage—voices that are otherwise not heard in the international, mainstream media. If journalists are not going to speak about Somalia, then this project  invites Somalis speak to the world themselves. The project highlights  these voices on a live, public map for the world to bear witness and engage in a global conversation with people of Somalia, a conversation in which Somalis and the Diaspora are themselves at the centerfold. It is my sincere hope that advocacy and lobby group will be able to leverage the content generated by this project to redouble their efforts in response to the escalating crisis in Somalia.

I very much hope to see this type of approach used again in Somalia and elsewhere. It is fully inline with the motivations that inspired the launch of the first Ushahidi platform almost 4 years ago today: collective witnessing. Indeed, I am often reminded of what my friend Anand Giridharadas of the New York Times wrote last year vis-a-vis Ushahidi. To paraphrase:

They used to say that history is written by the victors. But today, before the victors win, if they win, there is a chance to scream out with a text message, a text message that will not vanish, a text message that will remain immortalized on a map for the world to bear witness. What would we know about what passed between Turks and Armenians, Germans and Jews, Hutus and Tutsis, if every one of them had had the chance, before the darkness, to declare for all time:

“I was here, and this is what happened to me”?

 Use #SomaliaSpeaks to witness the project on Twitter.

I want to specifically thank the following individuals who put an incredible amount of time and effort (most pro bono) to make this project happen: Robert Baker, Linda Kamau, Michael Moszczynski, Katie Highet, Jacob Korenblum, Vaughn Hester, Mohammed Dini, Hamza Haadoow, Andrew Jawitz and of course the excellent Al Jazeera team in Doha. Thank you all for going above and beyond to make this happen. 

Amplifying Somali Voices Using SMS and a Live Map

Update: http://irevolution.net/2011/12/08/somaliaspeaks

I recently had the pleasure to meet with Al-Jazeera’s Social Media Team in Doha, Qatar. It was immediately clear that they were also interested in partnering on a joint project in Somalia when I suggested a few ideas. Several weeks later, this project is almost ready to launch. The purpose of this initiative is to let Somalis speak for themselves and to amplify those voices in the international media.

As Al-Jazeera has noted, Somalia is quickly slipping from global media attention. With Somalia out of the headline news, however, advocacy and lobbying groups will find it increasingly difficult to place pressure on policymakers and humanitarian organiza-tions to scale their intervention in this major crisis. This project therefore offers a direct and innovative way to keep Somalia in the international news. The project described below is the product of a novel collaborative effort between Al-Jazeera, Ushahidi, Souktel and Crowdflower in direct partnership with the Somali Diaspora.

The project will “interview” ordinary Somalis in Somalia and let them speak for themselves in the international media space. Interview questions drafted by Al-Jazeera will be broadcast via SMS by Souktel to 10% of their existing 50,000+ subscribers in the country. The interview questions will also invite Somalis to share in which town they are based. (Note that we are reviewing the security protocols for this). The Somali Diaspora will then translate and geolocate incoming text messages from Somali to English using a customized Crowdflower plugin. The processed messages will then be pushed (in both Somali and English) to a live Ushahidi map. Al-Jazeera will promote the live map across their main-stream and social media channels. Mapped SMS’s will each have a comments section for viewers and readers to share their thoughts. Al-Jazeera will then select the most compelling responses and text these back to the original senders in Somalia. This approach is replicable and scalable given that the partners and technologies are largely in place already.

In sum, the purpose of this project is to increase global media attention on Somalia by letting Somali voices take center stage—voices that are otherwise not heard in the international, mainstream media. If journalists are not going to speak about Somalia, then lets invite Somalis speak to the world themselves. The project will highlight these voices on a live, public map for the world to engage in a global conversation with the people of Somalia, a conversation in which Somalis and the Diaspora are themselves at the centerfold.

If you want to help out with this initiative, we’re looking for Somali-English speakers to translate and map the incoming text messages. It’s important that volunteers are familiar with the location of many cities, towns, etc., in Somalia in order to map the SMS’s. If you have the skills and time, then please add your name, email address and short bio here—would be great to have you on the team!


Microtasking Advocacy and Humanitarian Response in Somalia

I’ve been working on bridging the gap between the technology innovation sector and the humanitarian & human rights communities for years now. One area that holds great promise is the use of microtasking for advocacy and humanitarian response. So I’d like to share two projects I’m spearheading with the support of several key colleagues. I hope these pilot projects will further demonstrate the value of mainstreaming microtasking. Both initiatives are focused on Somalia.

The first pilot project plans to leverage Souktel‘s large SMS subscriber base in Somalia to render local Somali voices and opinions more visibile in the mainstream media. This initiative combines the efforts of a Somali celebrity, members of the Somali Diaspora, a major international news organization, Ushahidi and CrowdFlower. In order to translate, categorize and geolocate incoming text messages, I reached out to my colleagues at CrowdFlower, a San Francisco-based company specializing in microtasking.

I had catalyzed a partnership with Crowdflower during the PakReport deploy-ment last year and wanted to repeat this successful collaboration for Somalia. To my delight, the team at Crowdflower was equally interested in contri-buting to this initiative. So we’ve started to customize a Crowdflower plugin for Somalia. This interface will allow members of the Somali Diaspora to use a web-based platform to translate, categorize and geolocate incoming SMS’s from the Horn of Africa. The text messages processed by the Diaspora will then be published on a public Ushahidi map.

Our international media partner will help promote this initiative and invite comments in response to the content shared via SMS. The media group will then select the most compelling replies and share these (via SMS) with the authors of the original text messages in Somalia.  The purpose of this project is to catalyze more media and world attention on Somalia, which is slowly slipping from the news. We hope that the content and resulting interaction will generate the kind of near real-time information that advocacy groups and the Diaspora can leverage in their lobbying efforts.

The second pilot project is a partnership between the Standby Volunteer Task Force (SBTF), UNHCR, DigitalGlobe and Tomnod. The purpose of this project, is to build on this earlier trial run and microtask the tagging of informal shelters in a certain region of the country to identify where IDPs are located and also esti-mate the total IDP population size. The microtasking part of this project is possible thanks to the Tomnod platform, which I’ve already blogged about in the context of this recent Syria project. The project will use a more specialized rule-set and feature-key developed with UNHCR to maximize data quality.

We are also partnering with the European Commission’s Joint Research Center (JRC) on this UNCHR project. The JRC team will run their automated shelter-detection algorithms on the same set of satellite images. The goal is to compare and triangulate crowdsource methods with automated approaches to satellite imagery analysis.

There are several advantages to using microtasking solutions for advocacy and humanitarian purposes. The first is that the tasks can easily be streamlined and distributed far and wide. Secondly, this approach to microtasking is highly scalable, rapid and easily modifiable. Finally, microtasking allows for quality control via triangulation, accountability and statistical analysis. For example, only when two volunteers translate an incoming text message from Somalia in a similar way does that text message get pushed to an Ushahidi map of local Somali voices. The same kind of triangulation can be applied to the categorization and geolocation of text messages, and indeed shelters in satellite imagery.

Microtasking is no silver bullet for advocacy and humanitarian response. But it is an important new tool in the tool box that can provide substantial support in times of crisis, especially when leveraged with other traditional approaches. I really hope the two projects described above take off. In the meantime, feel free to browse through my earlier blog posts below for further information on related applications of microtasking:

·  Combining Crowdsourced Satellite Imagery Analysis with Crisis Reporting
·  OpenStreetMap’s Microtasking Platform for Satellite Imagery Tracing
·  Crowdsourcing Satellite Imagery Analysis for Somalia
· Crowdsourcing the Analysis of Satellite Imagery for Disaster Response
· Wanted for Pakistan: A Turksourcing Plugin for Crisis Mapping
· Using Massive Multiplayer Games to Turksource Crisis Information
· From Netsourcing to Crowdsourcing to Turksourcing Crisis Information
· Using Mechanical Turk to Crowdsource Humanitarian Response