Tag Archives: Typhoon

Combining Radio, SMS and Advanced Computing for Disaster Response

I’m headed to the Philippines this week to collaborate with the UN Office for the Coordination of Humanitarian Affairs (OCHA) on humanitarian crowdsourcing and technology projects. I’ll be based in the OCHA Offices in Manila, working directly with colleagues Andrej Verity and Luis Hernando to support their efforts in response to Typhoon Yolanda. One project I’m exploring in this respect is a novel radio-SMS-computing initiative that my colleague Anahi Ayala (Internews) and I began drafting during ICCM 2013 in Nairobi last week. I’m sharing the approach here to solicit feedback before I land in Manila.

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The “Radio + SMS + Computing” project is firmly grounded in GSMA’s official Code of Conduct for the use of SMS in Disaster Response. I have also drawn on the Bellagio Big Data Principles when writing up the in’s and out’s of this initiative with Anahi. The project is first and foremost a radio-based initiative that seeks to answer the information needs of disaster-affected communities.

The project: Local radio stations in the Philippines would create and broadcast radio programs inviting local communities to serve as “community journalists” to describe how the Typhoon has impacted their communities. The radio stations would provide a free SMS short-code and invite said communities to text in their observations. Each radio station would include in their broadcast a unique 2-letter identifier and would ask those texting in to start their SMS with that identifier. They would also emphasize that text messages should not include any Personal Identifying Information (PII) and no location information either. Those messages that do include PII would be deleted.

Text messages sent to the SMS short code would be automatically triaged by radio station (using the 2-letter identifier) and forwarded to the respective radio stations via SMS. (At this point, few local radio stations have web access in the disaster-affected areas). These radio stations would be funded to create radio programs based on the SMS’s received. These programs would conclude by asking local communities to text in their information needs—again using the unique radio identifier as a prefix in the text messages. Radio stations would create follow-up programs to address the information needs texted in by local communities (“news you can use”). This could be replicated on a weekly basis and extended to the post-disaster reconstruction phase.

Yolanda destruction

In parallel, the text messages documenting the impact of the Typhoon at the community level would be categorized by Cluster—such as shelter, health, education, etc. Each classified SMS would then be forwarded to the appropriate Cluster Leads. This is where advanced computing comes in: the application of microtasking and machine learning. Trusted Filipino volunteers would be invited to tag each SMS by Cluster-category (and also translate relevant text messages into English). Once enough text messages have been tagged per category, the use of machine learning classifiers would enable the automatic classification of incoming SMS’s. As explained above, these classified SMS’s would then be automatically forwarded to a designated point of contact at each Cluster Agency.

This process would be repeated for SMS’s documenting the information needs of local communities. In other words, information needs would be classified by Cluster category and forwarded to Cluster Leads. The latter would share their responses to stated information needs with the radio stations who in turn would complement their broadcasts with the information provided by the humanitarian community, thus closing the feedback loop.

The radio-SMS project would be strictly opt-in. Radio programs would clearly state that the data sent in via SMS would be fully owned by local communities who could call in or text in at any time to have their SMS deleted. Phone numbers would only be shared with humanitarian organization if the individuals texting to radio stations consented (via SMS) to their numbers being shared. Inviting communities to act as “citizen journalists” rather than asking them to report their needs may help manage expectations. Radio stations can further manage these expectations during their programs by taking questions from listeners calling in. In addition, the project seeks to limit the number of SMS’s that communities have to send. The greater the amount of information solicited from disaster-affected communities, the more challenging managing expectations may be. The project also makes a point of focusing on local information needs as the primary entry point. Finally, the data collection limits the geographical resolution to the village level for the purposes of data privacy and protection.

AIDR logo

It remains to be seen whether this project gets funded, but I’d welcome any feedback iRevolution readers may have in any event since this approach could also be used in future disasters. In the meantime, my QCRI colleagues and I are looking to modify AIDR to automatically classify SMS’s (in addition to tweets). My UNICEF colleagues already expressed to me their need to automatically classify millions of text messages for their U-Report project, so I believe that many other humanitarian and development organizations will benefit from a free and open source platform for automatic SMS classification. At the technical level, this means adding “batch-processing” to AIDR’s current “streaming” feature. We hope to have an update on this in coming weeks. Note that a batch-processing feature will also allow users to upload their own datasets of tweets for automatic classification. 


Early Results of MicroMappers Response to Typhoon Yolanda (Updated)

We have completed our digital humanitarian operation in the Philippines after five continuous days with MicroMappers. Many, many thanks to all volunteers from all around the world who donated their time by clicking on tweets and images coming from the Philippines. Our UN OCHA colleagues have confirmed that the results are being shared widely with their teams in the field and with other humanitarian organizations on the ground. More here.


In terms of preliminary figures (to be confirmed):

  • Tweets collected during first 48 hours of landfall = ~230,000
  • Tweets automatically filtered for relevancy/uniqueness = ~55,000
  • Tweets clicked using the TweetClicker = ~ 30,000
  • Relevant tweets triangulated using TweetClicker = ~3,800
  • Triangulated tweets published on live Crisis Map = ~600
  • Total clicks on TweetClicker = ~ 90,000
  • Images clicked using the ImageClicker = ~ 5,000
  • Relevant images triangulated using TweetClicker = ~1,200
  • Triangulated images published on live Crisis Map = ~180
  • Total clicks on ImageClicker = ~15,000
  • Total clicks on MicroMappers (Image + Tweet Clickers) = ~105,000

Since each single tweet and image uploaded to the Clickers was clicked on by (at least) three individual volunteers for quality control purposes, the number of clicks is three times the total number of tweets and images uploaded to the respective clickers. In sum, digital humanitarian volunteers have clocked a grand total of ~105,000 clicks to support humanitarian operations in the Philippines.

While the media has largely focused on the technology angle of our digital humanitarian operation, the human story is for me the more powerful message. This operation succeeded because people cared. Those ~105,000 clicks did not magically happen. Each and every single one of them was clocked by humans, not machines. At one point, we had over 300 digital volunteers from the world over clicking away at the same time on the TweetClicker and more than 200 on the ImageClicker. This kind of active engagement by total strangers—good “digital Samaritans”—explains why I find the human angle of this story to be the most inspiring outcome of MicroMappers. “Crowdsourcing” is just a new term for the old saying “it takes a village,” and sometimes it takes a digital village to support humanitarian efforts on the ground.

Until recently, when disasters struck in faraway lands, we would watch the news on television wishing we could somehow help. That private wish—that innate human emotion—would perhaps translate into a donation. Today, not only can you donate cash to support those affected by disasters, you can also donate a few minutes of your time to support the operational humanitarian response on the ground by simply clicking on MicroMappers. In other words, you can translate your private wish into direct, online public action, which in turn translates into supporting offline collective action in the disaster-affected areas.

Clicking is so simple that anyone with Internet access can help. We had high schoolers in Qatar clicking away, fire officers in Belgium, graduate students in Boston, a retired couple in Kenya and young Filipinos clicking away. They all cared and took the time to try and help others, often from thousands of miles away. That is the kind of world I want to live in. So if you share this vision, then feel free to join the MicroMapper list-serve.

Yolanda TweetClicker4

Considering that MicroMappers is still very much under development, we are all pleased with the results. There were of course many challenges; the most serious was the CrowdCrafting server which hosts our Clickers. Unfortunately, that server was not able to handle the load and traffic generated by digital volunteers. So their server crashed twice and also slowed our Clickers to a complete stop at least a dozen times during the past five days. At times, it would take 10-15 seconds for a new tweet or image to load, which was frustrating. We were also limited by the number of tweets and images we could upload at any given time, usually ~1,500 at most. Any larger load would seriously slow down the Clickers. So it is rather remarkable that digital volunteers managed to clock more than 100,000 clicks given the repeated interruptions. 

Besides the server issue, the other main bottleneck was the geo-location of the ~30,000 tweets and ~5,000 images tagged using the Clickers. We do have a Tweet and Image GeoClicker but these were not slated to launch until next week at CrisisMappers 2013, which meant they weren’t ready for prime time. We’ll be sure to launch them soon. Once they are operational, we’ll be able to automatically push triangulated tweets and images from the Tweet and Image Clickers directly to the corresponding GeoClickers so volunteers can also aid humanitarian organizations by mapping important tweets and images directly.

There’s a lot more that we’ve learned throughout the past 5 days and much room for improvement. We have a long list of excellent suggestions and feedback from volunteers and partners that we’ll be going through starting tomorrow. The most important next step is to get a more powerful server that can handle a lot more load and traffic. We’re already taking action on that. I have no doubt that our clicks would have doubled without the server constraints.

For now, though, BIG thanks to the SBTF Team and in particular Jus McKinnon, the QCRI et al team, in particular Ji Lucas, Hemant Purohit and Andrew Ilyas for putting in very, very long hours, day in and day out on top of their full-time jobs and studies. And finally, BIG thanks to the World Wide Crowd, to all you who cared enough to click and support the relief operations in the Philippines. You are the heroes of this story.


Live Crisis Map of Disaster Damage Reported on Social Media

Update: See early results of MicroMappers deployment here

Digital humanitarian volunteers have been busing tagging images posted to social media in the aftermath of Typhoon Yolanda. More specifically, they’ve been using the new MicroMappers ImageClicker to rate the level of damage they see in each image. Thus far, they have clicked over 7,000 images. Those that are tagged as “Mild” and “Severe” damage are then geolocated by members of the Standby Volunteer Task Force (SBTF) who have partnered with GISCorps and ESRI to create this live Crisis Map of the disaster damage tagged using the ImageClicker. The map takes a few second to load, so please be patient.

YolandaPH Crisis Map 1

The more pictures are clicked using the ImageClicker, the more populated this crisis map will become. So please help out if you have a few seconds to spare—that’s really all it takes to click an image. If there are no picture left to click or the system is temporarily offline, then please come back a while later as we’re uploading images around the clock. And feel free to join our list-serve in the meantime if you wish to be notified when humanitarian organizations need your help in the future. No prior experience or training necessary. Anyone who knows how to use a computer mouse can become a digital humanitarian.

The SBTF, GISCorps and ESRI are members of the Digital Humanitarian Network (DHN), which my colleague Andrej Verity and I co-founded last year. The DHN serves as the official interface for direct collaboration between traditional “brick-and-mortar” humanitarian organizations and highly skilled digital volunteer networks. The SBTF Yolanda Team, spearheaded by my colleague Justine Mackinnon, for example, has also produced this map based on the triangulated results of the TweetClicker:

YolandaPH Crisis Map 2
There’s a lot of hype around the use of new technologies and social media for disaster response. So I want to be clear that our digital humanitarian operations in the Philippines have not been perfect. This means  that we’re learning (a lot) by doing (a lot). Such is the nature of innovation. We don’t have the luxury of locking ourselves up in a lab for a year to build the ultimate humanitarian technology platform. This means we have to work extra, extra hard when deploying new platforms during major disasters—because not only do we do our very best to carry out Plan A, but we often have to carry out  Plans B and C in parallel just in case Plan A doesn’t pan out. Perhaps Samuel Beckett summed it up best: “Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”


Digital Humanitarians: From Haiti Earthquake to Typhoon Yolanda

We’ve been able to process and make sense of a quarter of a million tweets in the aftermath of Typhoon Yolanda. Using both AIDR (still under development) and Twitris, we were able to collect these tweets in real-time and use automated algorithms to filter for both relevancy and uniqueness. The resulting ~55,000 tweets were then uploaded to MicroMappers (still under development). Digital volunteers from the world over used this humanitarian technology platform to tag tweets and now images from the disaster (click image below to enlarge). At one point, volunteers tagged some 1,500 tweets in just 10 minutes. In parallel, we used machine learning classifiers to automatically identify tweets referring to both urgent needs and offers of help. In sum, the response to Typhoon Yolanda is the first to make full use of advanced computing, i.e., both human computing and machine computing to make sense of Big (Crisis) Data.

ImageClicker YolandaPH

We’ve come a long way since the tragic Haiti Earthquake. There was no way we would’ve been able to pull off the above with the Ushahidi platform. We weren’t able to keep up with even a few thousand tweets a day back then, not to mention images. (Incidentally, MicroMappers can also be used to tag SMS). Furthermore, we had no trained volunteers on standby back when the quake struck. Today, not only do we have a highly experienced network of volunteers from the Standby Volunteer Task Force (SBTF) who serve as first (digital) responders, we also have an ecosystem of volunteers from the Digital Humanitarian Network (DHN). In the case of Typhoon Yolanda, we also had a formal partner, the UN Office for the Coordination of Humanitarian Affairs (OCHA), that officially requested digital humanitarian support. In other words, our efforts are directly in response to clearly articulated information needs. In contrast, the response to Haiti was “supply based” in that we simply pushed out all information that we figured might be of use to humanitarian responders. We did not have a formal partner from the humanitarian sector going into the Haiti operation.

Yolanda Prezi

What this new digital humanitarian operation makes clear is that preparedness, partnerships & appropriate humanitarian technology go a long way to ensuring that our efforts as digital humanitarians add value to the field-based operations in disaster zones. The above Prezi by SBTF co-founder Anahi (click on the image to launch the presentation) gives an excellent overview of how these digital humanitarian efforts are being coordinated in response to Yolanda. SBTF Core Team member Justine Mackinnon is spearheading the bulk of these efforts.

While there are many differences between the digital response to Haiti and Yolanda, several key similarities have also emerged. First, neither was perfect, meaning that we learned a lot in both deployments; taking a few steps forward, then a few steps back. Such is the path of innovation, learning by doing. Second, like our use of Skype in Haiti, there’s no way we could do this digital response work without Skype. Third, our operations were affected by telecommunications going offline in the hardest hit areas. We saw an 18.7% drop in relevant tweets on Saturday compared to the day before, for example. Fourth, while the (very) new technologies we are deploying are promising, they are still under development and have a long way to go. Fifth, the biggest heroes in response to Haiti were the volunteers—both from the Haitian Diaspora and beyond. The same is true of Yolanda, with hundreds of volunteers from the world over (including the Philippines and the Diaspora) mobilizing online to offer assistance.

A Filipino humanitarian worker in Quezon City, Philippines, for example, is volunteering her time on MicroMappers. As is customer care advisor from Eurostar in the UK and a fire officer from Belgium who recruited his uniformed colleagues to join the clicking. We have other volunteer Clickers from Makati (Philippines), Cape Town (South Africa), Canberra & Gold Coast (Australia), Berkeley, Brooklyn, Citrus Heights & Hinesburg (US), Kamloops (Canada), Paris & Marcoussis (France), Geneva (Switzerland), Sevilla (Spain), Den Haag (Holland), Munich (Germany) and Stokkermarke (Denmark) to name just a few! So this is as much a human story is it is one about technology. This is why online communities like MicroMappers are important. So please join our list-serve if you want to be notified when humanitarian organizations need your help.


Using CrowdFlower to Microtask Disaster Response

Cross-posted from CrowdFlower blog

A devastating earthquake struck Port-au-Prince on January 12, 2010. Two weeks later, on January 27th, a CrowdFlower was used to translate text messages from Haitian Creole to English. Tens of thousands of messages were sent by affected Haitians over the course of several months. All of these were heroically translated by hundreds of dedicated Creole-speaking volunteers based in dozens of countries across the globe. While Ushahidi took the lead by developing the initial translation platform used just days after the earthquake, the translation efforts were eventually rerouted to CrowdFlower. Why? Three simple reasons:

  1. CrowdFlower is one of the leading and most highly robust micro-tasking platforms there is;
  2. CrowdFlower’s leadership is highly committed to supporting digital humanitarian response efforts;
  3. Haitians in Haiti could now be paid for their translation work.

While the CrowdFlower project was launched 15 days after the earthquake, i.e., following the completion of search and rescue operations, every single digital humanitarian effort in Haiti was reactive. The key takeaway here was the proof of concept–namely that large-scale micro-tasking could play an important role in humanitarian information management. This was confirmed months later when devastating floods inundated much of Pakistan. CrowdFlower was once again used to translate incoming messages from the disaster affected population. While still reactive, this second use of CrowdFlower demonstrated replicability.

The most recent and perhaps most powerful use of CrowdFlower for disaster response occurred right after Typhoon Pablo devastated the Philippines in early December 2012. The UN Office for the Coordination of Humanitarian Affairs (OCHA) activated the Digital Humanitarian Network (DHN) to rapidly deliver a detailed dataset of geo-tagged pictures and video footage (posted on Twitter) depicting the damage caused by the Typhoon. The UN needed this dataset within 12 hours, which required that 20,000 tweets to be analyzed as quickly as possible. The Standby Volunteer Task Force (SBTF), a member of Digital Huma-nitarians, immediately used CrowdFlower to identify all tweets with links to pictures & video footage. SBTF volunteers subsequently analyzed those pictures and videos for damage and geographic information using other means.

This was the most rapid use of CrowdFlower following a disaster. In fact, this use of CrowdFlower was pioneering in many respects. This was the first time that a member of the Digital Humanitarian Network made use of CrowdFlower (and thus micro-tasking) for disaster response. It was also the first time that Crowd-Flower’s existing workforce was used for disaster response. In addition, this was the first time that data processed by CrowdFlower contributed to an official crisis map produced by the UN for disaster response (see above).

These three use-cases, Haiti, Pakistan and the Philippines, clearly demonstrate the added value of micro-tasking (and hence CrowdFlower) for disaster response. If CrowdFlower had not been available in Haiti, the alternative would have been to pay a handful of professional translators. The total price could have come to some $10,000 for 50,000 text messages (at 0.20 cents per word). Thanks to CrowdFlower, Haitians in Haiti were given the chance to make some of that money by translating the text messages themselves. Income generation programs are absolutely critical to rapid recovery following major disasters. In Pakistan, the use of CrowdFlower enabled Pakistani students and the Diaspora to volunteer their time and thus accelerate the translation work for free. Following Typhoon Pablo, paid CrowdFlower workers from the Philippines, India and Australia categorized several thousand tweets in just a couple hours while the volunteers from the Standby Volunteer Task Force geo-tagged the results. Had CrowdFlower not been available then, it is highly, highly unlikely that the mission would have succeeded given the very short turn-around required by the UN.

While impressive, the above use-cases were also reactive. We need to be a lot more pro-active, which is why I’m excited to be collaborating with CrowdFlower colleagues to customize a standby platform for use by the Digital Humanitarian Network. Having a platform ready-to-go within minutes is key. And while digital volunteers will be able to use this standby platform, I strongly believe that paid CrowdFlower workers also have a key role to play in the digital huma-nitarian ecosystem. Indeed, CrowdFlower’s large, multinational and multi-lingual global workforce is simply unparalleled and has the distinct advantage of being very well versed in the CrowdFlower platform.

In sum, it is high time that the digital humanitarian space move from crowd-sourcing to micro-tasking. It has been three years since the tragic earthquake in Haiti but we have yet to adopt micro-tasking more widely. CrowdFlower should thus play a key role in promoting and enabling this important shift. Their con-tinued important leadership in digital humanitarian response should also serve as a model for other private sector companies in the US and across the globe.


How the UN Used Social Media in Response to Typhoon Pablo (Updated)

Our mission as digital humanitarians was to deliver a detailed dataset of pictures and videos (posted on Twitter) which depict damage and flooding following the Typhoon. An overview of this digital response is available here. The task of our United Nations colleagues at the Office of the Coordination of Humanitarian Affairs (OCHA), was to rapidly consolidate and analyze our data to compile a customized Situation Report for OCHA’s team in the Philippines. The maps, charts and figures below are taken from this official report (click to enlarge).

Typhon PABLO_Social_Media_Mapping-OCHA_A4_Portrait_6Dec2012

This map is the first ever official UN crisis map entirely based on data collected from social media. Note the “Map data sources” at the bottom left of the map: “The Digital Humanitarian Network’s Solution Team: Standby Volunteer Task Force (SBTF) and Humanity Road (HR).” In addition to several UN agencies, the government of the Philippines has also made use of this information.

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The cleaned data was subsequently added to this Google Map and also made public on the official Google Crisis Map of the Philippines.

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One of my main priorities now is to make sure we do a far better job at leveraging advanced computing and microtasking platforms so that we are better prepared the next time we’re asked to repeat this kind of deployment. On the advanced computing side, it should be perfectly feasible to develop an automated way to crawl twitter and identify links to images  and videos. My colleagues at QCRI are already looking into this. As for microtasking, I am collaborating with PyBossa and Crowdflower to ensure that we have highly customizable platforms on stand-by so we can immediately upload the results of QCRI’s algorithms. In sum, we have got to move beyond simple crowdsourcing and adopt more agile micro-tasking and social computing platforms as both are far more scalable.

In the meantime, a big big thanks once again to all our digital volunteers who made this entire effort possible and highly insightful.

Help Tag Tweets from Typhoon Pablo to Support UN Disaster Response!

Update: Summary of digital humanitarian response efforts available here.

The United Nations Office for the Coordination of Humanitarian Affairs (OCHA) has just activated the Digital Humanitarian Network (DHN) to request support in response to Typhoo Pablo. They also need your help! Read on!


The UN has asked for pictures and videos of the damage to be collected from tweets posted over the past 48 hours. These pictures/videos need to be geo-tagged if at all possible, and time-stamped. The Standby Volunteer Task Force (SBTF) and Humanity Road (HR), both members of Digital Humanitarians, are thus collaborating to provide the UN with the requested data, which needs to be submitted by today 10pm 11pm New York time, 5am Geneva time tomorrow. Given this very short turn around time, we only have 10 hours (!), the Digital Humani-tarian Network needs your help!

Pybossa Philippines

The SBTF has partnered with colleagues at PyBossa to launch this very useful microtasking platform for you to assist the UN in these efforts. No prior experience necessary. Click here or on the display above to see just how easy it is to support the disaster relief operations on the ground.

A very big thanks to Daniel Lombraña González from PyBossa for turning this around at such short notice! If you have any questions about this project or with respect to volunteering, please feel free to add a comment to this blog post below. Even if you only have time tag one tweet, it counts! Please help!

Some background information on this project is available here.

Analyzing Disaster Tweets from Major Thai Floods

The 2011 Thai Floods was one of the country’s worst disasters in recent history.  The flooding began in July and lasted until December. Over 13 million people were affected. More than 800 were killed. The World Bank estimated $45 billion in total economic damage. This new study, “The Role of Twitter during a Natural Disaster: Case Study of 2011 Thai Flood,” analyzes how twitter was used during these major floods.

The number of tweets increase significantly in October, which is when the flooding reached parts of the Bangkok Metropolitan area. The month before (Sept-to-Oct) also a notable increase of tweets, which may “demonstrate that Thais were using Twitter to search for realtime and practical information that traditional media could not provide during the natural disaster period.”

To better understand the type of information shared on Twitter during the floods, the authors analyzed 175,551 tweets that used the hashtag #thaiflood. They removed “retweets” and duplicates, yielding a dataset of 64,582 unique tweets. Using keyword analysis and a rule based approach, the authors auto-matically classified these tweets into 5 categories:

Situational Announcements and Alerts: Tweets about up-to-date situational and location-based information related to the flood such as water levels, traffic conditions and road conditions in certain areas. In addition, emergency warnings from authorities advising citizens to evacuate areas, seek shelter or take other protective measures are also included.

Support Announcements: Tweets about free parking availability, free emergency survival kits distribution and free consulting services for home repair, etc.

Requests for Assistance: Tweets requesting any types of assistance; such as food, water, medical supplies, volunteers or transportation.

Requests for Information: Tweets including general inquiries related to the flood and flood relief such as inquiries for telephone numbers of relevant authorities, regarding the current situation in specific locations and about flood damage compensation.

Other: Tweets including all other messages, such as general comments; complaints and expressions of opinions.

The results of this analysis are shown in the figures below. The first shows the number of tweets per each category, while the second shows the distribution of these categories over time.

Messages posted during the first few weeks “included current water levels in certain areas and roads; announcements for free parking availability; requests for volunteers to make sandbags and pack emergency survival kits; announce-ments for evacuation in certain areas and requests for boats, food, water supplies and flood donation information. For the last few weeks when water started to recede, Tweet messages included reports on areas where water had receded, information on home cleaning andrepair and guidance regarding the process to receive flood damage compensation from the government.”

To determine the credibility of tweets, the authors identify the top 10 most re-tweeted users during the floods. They infer that the most retweeted tweets signal that the content of said tweets is perceived as credible. “The majority of these top users are flood/disaster related government or private organizations.” Siam Arsa, one of the leading volunteer networks helping flood victims in Thailand, was one of the top users ranked by retweets. The group utilizes social media on both Facebook  (www.facebook.com/siamarsa) and Twitter (@siamarsa) to share information about flooding and related volunteer work.”

In conclusion, “if the government plans to implement social media as a tool for disaster response, it would be well advised to prepare some measures or pro-tocols that help officials verify incoming information and eliminate false information. The  citizens should also be educated to take caution when receiving news and information via social media, and to think carefully about the potential effect before disseminating certain content.”

Gov Twitter

My QCRI colleagues and I are collecting tweets about Typhoon Pablo, which is making landfall in the Philippines. We’re specifically tracking tweets with one or more of the following hashtags: #PabloPh, #reliefPH and #rescuePH, which the government is publicly encouraging Filipinos to use. We hope to carry out an early analysis of these tweets to determine which ones provide situational aware-ness. The purpose of this applied action research is to ultimately develop a real-time dashboard for humanitarian response. This explains why we launched this Library of Crisis Hashtags. For further reading, please see this post on “What Percentage of Tweets Generated During a Crisis Are Relevant for Humanitarian Response?”

To Tweet or Not To Tweet During a Disaster?

Yes, only a small percentage of tweets generated during a disaster are directly relevant and informative for disaster response. No, this doesn’t mean we should dismiss Twitter as a source for timely, disaster-related information. Why? Because our efforts ought to focus on how that small percentage of informative tweets can be increased. What incentives or policies can be put in place? The following tweets by the Filipino government may shed some light.

Gov Twitter Pablo

The above tweet was posted three days before Typhoon Bopha (designated Pablo locally) made landfall in the Philippines. In the tweet below, the government directly and publicly encourages Filipinos to use the #PabloPH hashtag and to follow the Philippine Atmospheric, Geophysical & Astronomical Services Admin-istration (PAGASA) twitter feed, @dost_pagasa, which has over 400,000 follow-ers and also links to this official Facebook page.

Gov Twitter

The government’s official Twitter handle (@govph) is also retweeting tweets posted by The Presidential Communications Development and Strategic Plan-ning Office (@PCDCSO). This office is the “chief message-crafting body of the Office of the President.” In one such retweet (below), the office encourages those on Twitter to use different hashtags for different purposes (relief vs rescue). This mimics the use of official emergency numbers for different needs, e.g., police, fire, Ambulance, etc.

Twitter Pablo Gov

Given this kind of enlightened disaster response leadership, one would certainly expect that the quality of tweets received will be higher than without government endorsement. My team and I at QCRI are planning to analyze these tweets to de-termine whether or not this is the case. In the meantime, I expect we’ll see more examples of self-organized disaster response efforts using these hashtags, as per the earlier floods in August, which I blogged about here: Crowdsourcing Crisis Response following the Philippine Floods. This tech-savvy self-organization dynamic is important since the government itself may be unable to follow up on every tweeted request.