How To Sell Your Business: What To Do Before, During, And After The Sale

how to sell your business

When entrepreneurs come to the question of how to sell off their business, they often face various difficulties. We have prepared this article that will explain to you how to sell your internet business, how to prepare for it, and what to do after the sale.

How to sell out your business: preparation

The main motive for preparation is to minimize questions from the potential buyer and provide them with a complete picture. Preparing companies for sale USA, as said most often goes through a series of following steps:

  • Building a sales strategy.
  • Internal audit.
  • External audit.
  • General issues (organizational points).

In the first stage, it is important to analyze the sales strategy, to create a detailed plan. In this case, the analysis of the company’s finances should be entrusted to professionals.

Compliance with the rules of preparation and analysis of money will allow minimizing the dangers and losses. Carrying out quality research and preparatory work lies on the heads of companies.

When you’re looking to sell your business, it’s a wise decision to consult with professional business brokers who can guide you through the process.

How to sell your business quickly step-by-step

1. Study of the dynamics of the market segment

Based on this analysis, you can roughly determine the value of the business. To do this, you need to conduct an expert assessment of the price of the enterprise, which will be carried out by professionals using all known methods.

The market can be influenced by both objective and subjective factors. The first ones are seasonal increases, decreases in sales, temporary restrictions of activity, etc. The second – is crises related to politics, currency fluctuations, management reactions in stressful situations, etc.

2. Search for a buyer

There may be a lot of those who are interested, but only a few who are ready to buy. And not only buyers should look closely at your business, but also at them. When there are real people interested in buying, you should make inquiries about them. Negotiations can last a long time. The client always has time to “think”. And you can think as much as you want until you find another one.

You need to try to convince the buyer that the business is worth the money (not only in words but also with the help of calculations). If you manage to do this in a short time, you can move to the next stage much faster.

3. Registration of the transaction

Execution of the contract, and transfer of ownership – will take at least a couple of months.

The term of sale largely depends on the scale of the business – the more global it is, the more time it will take. Microbusiness can be sold in 1-3 months. Small businesses can be sold within 4 to 6 months. Medium-sized businesses are sold less quickly – 3-10 months. And business giants are usually sold for up to 1.5 years.

What to do after selling my business?

1. Make a plan for the proceeds of the sale

Many people will think, “What should I do after selling my company?” The first step after selling your business should be to incorporate your assets into your overall financial plan.

2. Create an income stream

After the sale of your company, you will have to transition from receiving a salary and profits to living off your investments and other assets.

3. Understand the potential tax implications

There are unique tax considerations to take into account when you sell a company. Since the IRS typically requires an accounting of each individual asset that was sold with the business, you should be able to classify each asset into one of the following categories:

  • Capital asset
  • Inventory
  • Real estate
  • Depreciable property

4. Enjoy!

You’re officially out of work! Your finances are secure and it’s finally time to enjoy life and live the retirement you’ve always dreamed of. You can retire from your business, confident that you have done everything possible to provide for your employees, clients, and family. Now it’s time to live life to the fullest!


Every business buyer understands that he is buying not just an asset, but its history. The image of the company greatly affects the value of the business. You will be thoroughly checked, feedback from customers and partners will be collected, publications in the media will be monitored.

The factor of having a positive business reputation has not been canceled by anyone. Take care of it in advance. Investing in reputation is a long-term investment.

In conclusion – do not save on consultants and lawyers. Such deals are rare, so it is better to be safe once again to avoid losing money or the entire business. Think like a buyer. This is the only way you will predict all the important questions that a potential buyer asks you.

Gretchen Walker
Gretchen is a homemaker by day and writer by night. She takes a keen interest in life as it unfolds around her and spends her free time observing people go about their everyday affairs.