4 Tips to Promote Your Business at Events

promote your business at events

All businesses must continually adapt and become more adept at finding different ways to use marketing in order to increase sales and improve conversions.

Nowadays, omnichannel marketing is seen as the only way forward to ensure that you stay ahead of the game, no matter what sector you’re operating in.

However, there is also just as much need to go back to basics and use in-person and virtual meetings to get results. With that in mind here are 4 tips to promote your business at events.

Give away branded merch

Offer potential customers and clients branded and personalized merchandise at your events. It can sometimes feel a bit like a gimmick, but it does work and has a proven track record. Printing personalized items like custom notepads, posters, pens, or mugs that can be offered as gifts is a great ice-breaker – but also reminds the person of your business every time they pick them up! It might then prompt a follow-up call, meeting, or sale and that’s what you’re after!

Set up an event…within your event

If you’re at an in-person event, why not use the time to host a get-together of your own and invite people who are already there to come and sit down with you and see what you can offer them?

Give them an incentive (free cake and coffee help). It’s a good way of connecting, chatting, and socializing with other like-minded individuals who might run some business your way. 

It can be as small as a little round table discussion – or as full-on as a PowerPoint presentation – but the best advice is, whatever you do, make sure you keep the coffee and cake as non-negotiable…

Offer some freebies

It’s great to give some free merch as has already been established, but go one further and offer some discount codes and cards to give out – especially to first-time or returning customers who you want to keep happy.

You can offer codes that are specific to the event and can be used in-store or on your website. It’s a great way of getting some new customers and hopefully repeat purchases from people. It also allows you to build up trust and ensure that all the hard work you put in speaks for itself. 

Hashtags and Ads

Even if you’re at an in-person event, social media and digital marketing still matter a great deal. Look at local business events in your area and it’s highly likely you’ll find that they have their own hashtags and mentions on Twitter and ads on Facebook and Instagram.

It’s important so you can let people know what’s going on at the moment it’s happening – and also how people can catch up with you if they’ve missed out. Let people know you’re there and you exist. Also, use social media to let customers know where you’ll be next time if they missed you at this particular event.


There are always new ways of promoting yourself and your company at in-person events and whilst social media is always a force for good, sometimes the best way to network is to get out there and chat with people face to face… 

Gretchen Walker
Gretchen is a homemaker by day and writer by night. She takes a keen interest in life as it unfolds around her and spends her free time observing people go about their everyday affairs.