What Is Salesforce Commerce Cloud And Why Is It Special?

salesforce commerce cloud

Commerce Cloud is an e-commerce tool that allows you to create a better shopping experience, empower brands with the power of Salesforce CRM clouds and Einstein AI. The most interesting thing is that all this is on one platform.

This cloud-based commerce platform connects sales channels and provides consumers with an intelligent shopping experience.

Undoubtedly, it is important for users of this platform to manage their business from one place, especially if all sales channels are connected: mobile users, social media platforms, online stores and physical stores.

Entrepreneurs can easily increase brand loyalty by using the various features and tools that Commerce Cloud provides them, as well as link their trade with different business areas such as sales, customer service, marketing, as well as grow their community and achieve adequate order fulfillment. If you want to learn more about this topic, the salesforce commerce cloud consultant can help you.

What is Salesforce Commerce Cloud for?

This platform allows online businesses to be strengthened with the data they receive from their users. They collect metrics such as:

  • Complete history of consumer purchases;
  • Status of any pending orders;
  • Customer service registration;
  • Much more.

The data allows the sales team and, of course, the marketing team to provide customers with a personalized shopping experience that meets their needs.

The same thing happens when creating marketing campaigns. If we know our ideal customers, we can focus on ads that capture the interest of their target demographic as these campaigns are ideal for increasing conversion rates.

Salesforce Cloud Commerce artificial intelligence provides insight into each of your customers’ behavior and integrates all data in real time in the cloud so that you and your employees have access to accurate and up-to-date information.

The platform separates customer transactions using DMP tags, which allows you to identify trends and customer behavior.

Depending on the SKU, the audience can be classified as follows:

  • Based on SKU;
  • Based on the price;
  • Depending on the category.

This is very handy when creating personalized email marketing campaigns.

Top Benefits You Can Get

Such a system provides a huge number of benefits for businesses. Let’s consider them in more detail.

Improve your conversions

Using shopping cart saving, streamlined checkout processes, and payment accelerators will help you reduce the number of orders abandoned halfway through.

Innovations in mobile technologies

Properly managing mobile commerce and knowing how to take advantage of its opportunities will allow us to make a leap in technologies with responsive design, data-driven user experience and one-click payment.

Take advantage of social media

Instagram, Facebook and online communities will allow us to expand our reach. Especially such channels will work effectively all together. The main thing is to know how to use it correctly.

Improve your customer service teams

With the help of various tools, you can help your customers and quickly answer their questions in real-time. It is important for buyers to receive assistance during the purchase and solve their difficulties.

Use quick and flexible order processing. 

You can view real-time inventory, order fulfillment, and advanced order distribution across all channels with Commerce Cloud Order Management.

In-store e-commerce extension

With Commerce Cloud Endless Aisle, your store employees will have access to digital assets that they can use to sell or deliver in real-time.

Content can be based on previous purchases and create auto-delivery settings. A similar case occurs with emails that can restore sales that were considered potentially lost.

Therefore, if you want to automate your business processes in e-commerce, then you will definitely need the use of modern tools. This way, you can streamline your workflow, increase sales, and achieve your goals faster. Salesforce is a great solution for most entrepreneurs. If you are looking for a good CRM system, then take a look at this option.

Gretchen Walker
Gretchen is a homemaker by day and writer by night. She takes a keen interest in life as it unfolds around her and spends her free time observing people go about their everyday affairs.