Five Tools to Remember Building an Effective Communication Strategy for School

Building an Effective Communication Strategy for School

If you asked parents, kids, and instructors what they thought about school communication, there would be a zillion different answers. There would be a million more responses if you asked them how they wanted to be reached by the institution. Everyone has their preferences in the classroom, at home and at school. You may consider establishing successful school and class communication while adhering to each favored method. Unfortunately, that’s not possible. If you do that, you’re asking for a case of teacher burnout. 

Finding and using the most efficient means of school communication is the key. Here are 5 tools to help build an effective communication strategy for school.

1. Social media

Many companies and institutions now rely heavily on social media networks to disseminate news and other information. Social media networks should play a significant role in your various forms of communication. Knowing the scope and shelf life of the material published on various social media sites is essential for knowing which one to utilize and when.

Social media platforms like Facebook, Twitter, Instagram, and YouTube can help your school best connect with the digital and mobile constituents it serves. The beauty of social media lies in the fact that material can be quickly connected to other social media platforms and shared by many people.

Gaining a following and, in turn, inspiring sharing is the ultimate goal of every media campaign. For example, you may get your message through in various ways, such as sending out 140-character tweets daily on Twitter, updating a Facebook page daily, or writing a blog post once a week.

2. Digital signage

This is an effective means of spreading the word. Having control over images to emphasize desired messages grabs students’ attention. Schools strive to increase student participation because it fosters a more pleasant school climate in which students openly discuss issues and events of the day. With digital signage software, it becomes significantly easy to pass out any information. 

For instance, spreading the word about a school’s next sporting event, making public service announcements highlighting the accomplishments of students and faculty, and encouraging students to practice daily acts of kindness are great ways to boost school spirit.

3. School website 

Public school websites are essential for all schools, whether large or small. A school’s website often serves as prospective and current students and parents’ initial point of digital engagement with the institution.

You don’t need the most vibrant colors or elaborate animations to create a successful website. It may be just as powerful when reduced to words and images. Make sure your website has all the necessary information on it. If they joined your school community, would they have to rely on social media for all announcements about school activities, or is there an internal school communication channel they could use instead? It’s best practice to centralize all of your means of contact.

4. Mobile application

Communication through mobile applications is rapidly rising in popularity among educational institutions. Accessing routine resources like notifications, schedules, directories, headlines and lunch menus may be streamlined using a mobile app. In addition, the app’s usefulness may be increased by the ease with which the phone, email and messaging services can be integrated.

Push notifications are the most useful features of the mobile app. However, be careful not to abuse the usage of push notifications. Instead, save them for time-sensitive and crucial messages. The ability to target your push alerts to a certain demographic is a must-have feature for any educational mobile app. You shouldn’t, for instance, tell parents of elementary and high school students that the middle school football game has been canceled.

5. Blog

One of the most effective ways for your school to involve parents and the wider community is via a blog. Many schools choose to present it as the superintendent’s blog, which provides an opportunity to establish the school’s identity further, foster closer relationships with the media, and present school administration in the most favorable light. It’s up to you to decide what’s said and how it’s said, and you may use this power to promote policy discussion and clarification. 


Possessing strong communication abilities is crucial to achieving professional success. You can take your talks to the next level by practicing effective communication methods, whether talking to your students or faculty members. You can guide your school in the right direction with the right tools.

Gretchen Walker
Gretchen is a homemaker by day and writer by night. She takes a keen interest in life as it unfolds around her and spends her free time observing people go about their everyday affairs.