As a business owner, or someone preparing a startup, you understand just how much work goes into creating and running a company. Whether you work alone or have a staff of hundreds, this doesn’t change— the work evolves alongside your company.
One area of your business that always needs significant attention is marketing. In today’s digital, global age, most markets are highly competitive. You need to find ways to get your brand out there and drive sales. In this article, we’ll take a look at three of the best marketing strategies you can implement to gain customers and keep your business running smoothly.
Build a Solid Web Presence
If you want your business to reach beyond the local market, you need a solid web presence. And we don’t just mean a well-designed, user-friendly, functional website— although that’s very important. We mean a social media presence, an SEO presence, a Google Business Profile Presence.
To establish a strong online presence, it’s crucial to invest in SEO services for startups like Sure Oak. SEO improves your website’s search engine rankings, making it easier for potential customers to find you. Alongside SEO, maintaining an active presence on social media platforms is essential to engage with your audience and boost your online visibility.
Your Website
If you want a high conversion rate for people who browse your website, then you need a website worth browsing. A landing page is your first impression on the customer— if it’s not professional or well-edited, they will leave. If it’s too busy and cluttered or hard to navigate, they will leave. Work with a UX developer and a graphic designer to create something timeless that is targeted toward your customer base.
Social Media
You don’t need to stick to one platform— in fact, it’s better if you don’t! Some people don’t have Facebook, whereas others will never find you on Twitter. By having an active profile on several platforms, you broaden lead generation abilities for your business. If you have a large enough budget, hire a social media manager. Otherwise, you can make use of digital marketing apps that help you post on several social media sites from one dashboard.
Google Business Profile
You need to take control of this quickly. Your Google Business Profile displays your business’s information to potential customers, including if you have a website, how to reach your office, and your hours of operation. If a customer can’t reach you because the information is outdated, then they’ll go to your competitor. You can also post small, 1500-character posts relevant to your industry to draw in clicks and increase potential conversion.
Invest in Promotional Products
This one can be a little harder if you’re just getting started, but it’s worth every penny. Promotional products are useful, everyday items you can give potential customers that carry your branding, such as your colors and logo. They can be as little as a couple of pens to branded eco-friendly tote bags— even camping chairs! Here are a few examples of items you can order:
- Magnets
- Keychains
- Drink koozies
- USBs
- Sticky notes and stationery
- Mousepads
- Calendars
- Food and Candy
- Drinkware
- Apparel
- Hand sanitizer
- Cleaning cloths
- Reflective lights
- And more!
You can start small, but you generally have a minimum order number for each item. You can give them away, send them with orders, pass them out at business events, or all of the above! You may even come up with your own strategy to get them out there.
Start a Blog
A lot of businesses are discovering the impact of a well-optimized blog. It allows you to establish an authoritative voice in your field and provide useful information that drives traffic to your website. You can also keep your current customers or clients up to date by discussing any changes in your field, especially those relating directly to your business.
Blogging creates an avenue for storytelling, a marketing technique used to capture the attention of prospective clients. The more people stay on your blog and generate traffic, the more Google’s algorithms promote your site— good SEO and title optimization help, as well. You can also hire Google Ads specialists in Brisbane to help you with the Google ads.
Don’t Just Build a Brand, Build a Community
Humans crave connection. It’s part of the reason we domesticated certain animals. It’s why so many households have pets. And it’s why so many customers stay with a brand that also acts as a community. Marketing is about more than designing an eye-catching logo or finding the perfect promotional product. It’s about generating leads, drawing in more people, and bringing customers together under your banner.
Talk to your customers on your social media pages. Personalize your messages and blog posts. Be transparent with your clients, and provide great customer service. Allow comments on your blog, so people can discuss what you’re talking about. Community drives loyalty, and loyalty drives your business.