Have you ever thought about the impact custom packaging could have on your business? It’s not just about wrapping your products in some cardboard papers or plastic, it’s a trillion dollar industry that can make or break your brand’s success. In today’s world, where every other company is vying for the same customers, custom packaging offers a unique opportunity to stand out from the crowd and leave a lasting impression on your customers.
For instance, well-designed custom folding carton boxes can give your brand a unique look, convey your core values, and draw customers in. It’s a way to connect with your audience and imprint your brand name on their minds. And let’s face it, that’s what every business wants – to be noticed by the right people.
But with so many options available in the market and suggestions online, it can be overwhelming and confusing to choose the right packaging for your brand. That’s why we’re here to help. In this article, we’ll explore six of the best eye-catching custom packaging options that can help your brand make a big impact and grow your business.
Distinctive Shapes, Sizes and Patterns
I’d say ditch the regular packaging styles you’re used to seeing on the shelves. One of the many ways to boost your product’s chance of visibility is to opt for something bold yet different. A custom shaped box or packaging wrap is more interest-sapping and trendy. It’ll definitely stand out on the shelves.
Moving away from the regular packaging can make your products appear more innovative and premium. Instead of square shaped boxes, try circle boxes, cylindrical containers, triangular boxes, even hexagonal packages or any shape that piques your interest. As for sizing, you don’t have to waste materials to create the perfect sizing. Speak to a packaging consultant or supplier to determine a balanced sizing for your product.
Whatever you decide to opt for, just make sure your packaging challenges the norm and the monotony of mundane packaging. This simple change can make a significant impact on your brand’s visibility.
Bold and Vibrant Colors
Color is one of the most powerful tools that you can use to convey emotions and even influence purchasing decisions. Bright, vibrant colors can bring your packaging to life and make it stand out from the competition.
When you’re designing your custom packaging, it’s important to consider your brand identity and choose colors that correspond with it. This will give your packaging a cohesive and premium look that customers will love. You want your packaging to look elegant and sophisticated, while still being eye-catching and attention-grabbing.
Also experiment with bold and contrasting colors. This can create excitement and curiosity in potential customers, making them more likely to pick up your product and take a closer look.
Let your creativity shine and don’t be afraid to mix and match colors and try out different combinations until you find the perfect one that makes your product pop!
If you’re selling products that are fragile or prone to tampering, it’s a good idea to go for rigid packaging. It’s what most customers expect for these types of goods, and it offers great protection during transportation and other external activities. Rigid packaging is sturdy, has a decent weight to it, and is perfect for minimal designs.
To make your custom rigid packaging stand out, you can try using textured papers, intricate embossing, or foiling to add depth, texture, and luxury to your packaging. Your customers will definitely appreciate the extra effort put into making the packaging look and feel great.
Transparent Windows and Cutouts
Transparent windows or cleverly placed cutouts can give customers a glimpse of what lies inside. This packaging option can help entice customers to make a purchase and confirm the quality of your product for those who like to see what they’re getting before they buy it.
Another great benefit of this approach is that it can be especially appealing to eco-conscious consumers. It removes the need for excessive wrapping or packaging, so you can reduce your environmental impact while still delivering a product that looks great and is easy to access.
Wrappings with Custom Illustrations and Artwork
If you’re looking to make your product packaging stand out, adding a bit of flair to your wrappings could make all the difference. Custom illustrations, whether hand-drawn or digitally created, can add a touch of personality to an otherwise plain package. Even if there are no illustrations on your brand logo, adding custom illustrations like playful doodles, intricate motifs, and shapes can help to set you apart from the competition and earn you a special place in your customers’ hearts.
By incorporating these illustrations into your packaging, you can tell a story and showcase your brand’s personality in a unique way.
Sustainable and Eco-Friendly Bags
Sustainability is a major concern for consumers nowadays, and many of them choose brands that adopt eco-friendly practices. You can become part of this movement by using sustainable packaging solutions that are both trendy and functional.
For example, you can choose recyclable paper bags, reusable cloth bags or biodegradable packaging. To add a personal touch, you can also use plant-based inks for the designs and prints. These steps will surely win the hearts of eco-conscious customers.